Site navigation experience
Role: UX Designer
Often one of the main pain points for users on a website is confusing navigation. While working on a project with Microsoft’s Hololens, I helped dive into the global navigation for augmented reality device’s website. At the time, there was some confusion as to where users land on the webpage. There were two specific user groups, customers who will be purchasing the device and developers who will be writing the code for applications these customers will use. However, where these two users were directed to on the website was unclear.
Conducting a card sorting activity with current customers and project stakeholders, gave insights into how people are already understanding the global navigation. This helped identify the point of confusion and create a better experience for customers and developers knowing where to go on the website.